NETfacts: Natural Health Products, Self-care, Regulatory, Marketing, Leadership, Business
2013 Fall Conference – Speaker Spotlight: Carol Cruickshank
Following is the sixth in the series of Speaker Spotlights highlighting speaker details for CHP Canada’s 2013 Fall Conference The Health-Driven Consumer, taking place September 26-27 at the Sheraton on the Falls Hotel in Niagara Falls, ON.
The speaker spotlight for week six is on Ms. Carol Cruickshank, VP and Partner, Global Health Practice, A.T. Kearney Co.:
Carol Cruickshank is a Partner with A.T. Kearney’s Health. She has over 15 years of industry and consulting experience serving clients across pharmaceuticals, biotech, consumer healthcare and retail pharmacy. Carol supports clients on a range of strategic and operational issues including go-to-market strategy, operational effeciency and organizational effectiveness. Carol has a B.A. from Queen’s University and a Masters of Business Administration from the Ivey Business School.
A.T. Kearney is a global management consulting firm that delivers immediate impact and growing advantage for its clients. A.T. Kearney’s differentiation is driven through passionate problem solving and collaboration to co-create and realize practical and sustainable results. Since 1926, A.T. Kearney has been trusted advisors on mission-critical issues to the world’s leading organizations across all major industries and service sectors. A.T. Kearney has 57 offices located in major business centers across 39 countries.
As a speaker on Day 1 of the 2013 Fall Conference, Carol will be presenting on how a new market of consumer-focused healthcare products is emerging to occupy the space between consumer goods and pharmaceuticals – and it’s becoming a battleground that giants in both industries are gearing up to dominate. Pharmaceutical companies see the market as a rare opportunity for growth, while Consumer Goods companies covet the margins and brand perceptions that come with products that are able to make a health claim.
However, the market is not growing nearly as fast as it should, and we believe that this is because neither party has been able to harness the full range of capabilities to win. There is huge potential upside if companies understand the real drivers of growth and are able to bring together the power of both science and marketers especially in the emerging convergence of food and pharmaceuticals.
Will you be there to hear this presentation? Register today!