NETfacts: Natural Health Products, Self-care, Regulatory, Quality, Leadership, Business
2013 Fall Conference – Speaker Spotlight: Rob McEwan and Misty Meeks
Following is the fourth Speaker Spotlight highlighting speaker details for CHP Canada’s 2013 Fall Conference The Health-Driven Consumer, taking place September 26-27 at the Sheraton on the Falls Hotel in Niagara Falls, ON.
The speaker spotlight for week four is on Mr. Rob McEwan, Vice President and Ms. Misty Meeks, Director of Digital Strategies, both of Argyle Communications:
Rob leads the Health & Wellness Team at Argyle Communications in Toronto. With over 14 years of agency-based healthcare communications experience, Rob believes health communications should be contagious and based on personal relationships. He interacts with health reporters and both patient and physician associations on a daily basis. He provides a variety of communications skill sets with years of agency experience in media relations, strategic planning, issues management and healthcare professional engagement.
With the belief that success depends on a strong team, Misty mentors each of Argyle’s 27 staff in social media strategy development. She also consults with a broad range of clients, including the Ontario Science Centre, Canadian Pain Society, Nestlé, Saputo, President’s Choice Financial and Mobile, GWL Realty Advisors, Electrical Safety Authority, the Toronto Transit Commission, and many others. Her programs have earned several awards, including a Gold Quill Award from the International Association of Business Communicators (the highest international recognition in the PR industry) and an Ace Award of Excellence from the Canadian Public Relations Society.Misty was also just named Top 30 under 30 by Marketing Magazine.
As speakers on Day 2 of the 2013 Fall Conference, Rob and Misty will be presenting valuable and relevant information on Youtility – why smart marketing is about help, not hype. If you sell something, you make a customer today, but if you help someone, you create a customer for life. The concept of Youtility was developed by Jay Baer, an acclaimed social media strategist and New York Times best-selling author. Youtility is the perfect way for highly regulated industries to participate in social media. Attend this session to find out why!