Voluntary codes and guidelines

Even though federal Acts and regulations govern the sale of consumer health products in Canada, Consumer Health Products Canada is continuously involved in the self-regulation of the industry, and has developed a number of voluntary codes and guidelines for the industry;

  • The Guidelines for Social Media Engagement (2016) has been created to guide our members with their social media outreach to consumers.
  • The Legibility of the Cautionary Message in Consumer Health Product Advertising (2010), outlines the criteria for a minimum size, contrast, and duration on-screen of the cautionary message in television advertisements to ensure it is legible to consumers. CHP Canada members have developed these criteria to help consumer health product marketers and advertising agencies ensure the legibility of the cautionary message, thereby meeting the spirit and intent of the requirements in Section 2.21 of the Consumer Advertising Guidelines for Marketed Health Products.