Consumer Perceptions of Advertising. What are they Really Thinking?
Digital advertising has now eclipsed television dollars and the trend will likely continue. But what are Canadians, and millennials in particular, really thinking about digital advertising?
Ad Standards’ annual consumer attitude and awareness research found some interesting answers. Find out how they affect your business during our Strategic Marketing Day – Optimizing Online Research, Channels and Perceptions on Wednesday, November 8th in Toronto.
Jani Yates, President and CEO of Ad Standards, will share the research and how it explored Drip Pricing, Native Advertising, Online Reviews and Influencer Marketing through a digital focus.
You will also hear about Ad Standards’ annual questions to consumers and what they revealed:
• The importance of truth and accuracy in advertising
• How much consumers trust advertisers and advertisers
• How millennial responses compare to those from the general population
Space is limited, register now! Early bird rates end this Friday, October 6th.
Jani Yates is President and CEO of Ad Standards and has worked in the advertising industry for 30 years, including serving on the Ad Standards Board of Directors for more than a decade. Before Ad Standards, Jani was the President of the Institute of Communication Agencies, a role she moved into after working with a number of leading Canadian advertising agencies. Jani has a BA from McGill and continues to hold a board position for several industry associations.