Meet our Associate Member Spotlight for January: Buchanan Group

This month’s Spotlight is Buchanan Group for their continued contributions and involvement with CHP Canada and the consumer health products industry.

1. Describe your business, your clients and the products/services you provide.

A brand speaking for itself is one thing. Having others speak about it can be even more powerful. Buchanan Group is the global pioneer of third-party endorsement – whether it be through Brand Power, Medifacts or Home Tester Club – to drive trial, conversion and sales for CPG companies. Think of us as the specialists who communicate even the most complex information in a manner that educates, engages and ultimately persuades the consumer to try and buy.

2. Describe how your business benefits the OTC/self-care market.

Shared simply, the science behind OTC and pharmaceutical products can drive sales. Medifacts was founded as an antidote for the complicated jargon used in healthcare advertising. Our platforms allow products to be spoken about in an easy-to-understand way by a credible presenter. Coupled with simple 3D animation, it’s proven to engage, educate and persuade. Used in more than 40 countries by leading pharma brands, Medifacts is well versed in the regulatory space in which it speaks about products.

3. What innovative new products/services are you working on?

We are always trying to find new ways to bring the consumer voice to the forefront of the conversation. One way is highlighting authentic consumer testimonial stories through our e-community of shoppers – Home Tester Club.

4. Tell us about your people. What sets them apart from your competition?

We are big fans of authentic. Not just in the solutions we provide our clients globally, but in the people we welcome to our team. Genuine team players up for collaborating, creating and celebrating awesome results for our clients.

5. Describe your mission and vision, and why your company makes a great business partner.

For more than 30 years, we’ve been giving global FMCG and OTC brands the sales-driving voice of third-party endorsement. Through this time, we’ve remained true to our origins of providing maximum time and cost efficiencies, and measurable ROIs.  We’re all about expert testimony and peer to peer endorsement that can say more about a brand than a brand could ever say about itself. And the only measure of our success is the sales success of our clients.

For more information, contact Catherine McNally – Director of Sales at Buchanan Group.

Your company can be featured in an Associate Member Spotlight.
Please contact Sherri Sheney at the CHP Canada office for more details.