Meet our February Associate Member Spotlight: Reader’s Digest
The “Associate Member Spotlight” is a chance for CHP Canada to highlight to Active members and the consumer health products industry the Associate members who have contributed to the achievements of CHP Canada and the success of the consumer health products industry as a whole.
Each month a different Associate member, who has engaged in the Association’s member programs (attends networking events, sponsorships, participates in relevant committees, task forces, etc.), will be put in the “spotlight”. This will include being featured on our website homepage, blog, and newsletter, outlining the fantastic services and/or products the Associate member has available to our Active membership.
This month’s “Associate Member Spotlight” goes to Reader’s Digest for their continued contributions and involvement with CHP Canada and the consumer health products industry. Congratulations Reader’s Digest!
We conducted a short interview with Erin Schnarr, Director, Integrated Sales & Marketing Solutions, at Readers’s Digest, which will provide a better understanding of what this great company has to offer:
1. Tell us about Reader’s Digest:
Reader’s Digest Association Canada is a leading global, multi-brand and multi-platform media company that educates, entertains and inspires, connecting audiences throughout Canada. We publish five magazines, including Reader’s Digest and Sélection, Canada’s most widely read magazine with more than 4.6 million readers per month. Reader’s Digest brands also inlcude the reader contribution magazine Our Canada and its companion More of Our Canada, as well as a healthy lifestyle magazine for Canadian women, Best Health. Reader’s Digest operates six branded websites (readersdigest.ca, selection.ca, ourcanada.ca, besthealthmag.ca, plaisirsante.ca, and tasteofhomecanada.com).
2. What are the biggest challenges that you face as a publishing company in Canada?
In today’s society, consumers are constantly bombarded with information from various sources. Fortunately, Reader’s Digest has adapted quickly with the changing needs of our consumers, giving them trusted information they need whether it is in our magazine, online, through email or on social media.
3. Tell us one thing about Reader’s Digest that the consumer health products industry might not know about you?
Reader’s Digest is a leading source for credible consumer health content. Leveraging our editorial expertise, we offer an array of services that include integrated advertising opportunities that provide your brand contextual relevance to a targeted audience, custom editorial, content licensing and custom publishing.
4. Tell us how you became involved with CHP Canada?
Reader’s Digest has been involved with CHP Canada for decades, as we share the same passion for the health care in Canada as our readers. We rely on our involvement with organizations, such as CHP Canada, to keep us apprised of current issues, emerging trends, as well as industry events to keep us engaged in the latest industry discussions.
If you would like more information about Reader’s Digest, please visit their membership profile page on our website.
Want to learn more about the Associate Member Spotlight?
Contact Sherri Sheney at the CHP Canada office.