Your Brand is Your Most Valuable Asset. How Well is it Protected? (Webinar)

Your brand is your most powerful marketing tool. Protecting it is paramount.

How do you protect it against counterfeiting and outside threats?

What are the best practices for choosing and protecting your trademark?

Join us for this one-hour webinar with a team of trademark experts from Norton Rose Fulbright Canada LLP.
You will get answers to these questions and more in this informative webinar.


The trademark experts from Norton Rose Fulbright will discuss the power of brands and the importance of protecting your brand as a valuable asset. They will touch on best practices for selecting your trademark, using your trademark and maintaining the value of your brand. In addition to providing valuable information on key concepts of trademark law, they will explain the necessity for, and options around, protecting and enforcing your brand, along with best practices for domain names. 

Well beyond luxury goods, counterfeits pose a threat in every industry and for every type of consumer good. Counterfeit goods can severely impact your reputation and goodwill if not recognized, monitored and appropriate action taken. The team will also share best practices in enforcement against counterfeit goods, from supply chain to market.

Invest one hour in this webinar and give your brand the protection it needs.

Who Should Attend:

• Advertising professionals
• Marketing professionals
• Brand managers
• Copywriters
• Legal teams

About the Speakers:

Karen MacDonald

Partner, Patent Agent, Trade-mark Agent
Norton Rose Fulbright Canada LLP (Vancouver)

Karen MacDonald’s practice covers litigation in all areas of intellectual property, including patents, trademarks, copyright, industrial designs and confidential information. Karen has particular expertise in the field of anti-counterfeiting enforcement work, being heavily involved with developing and implementing anti-counterfeiting enforcement programs in Canada for major brand owners worldwide. Trademark prosecution is another significant element of Karen’s practice, both within Canada and managing worldwide portfolios on behalf of Canadian entities. (Click here for full bio)

Mathew D. Brechtel
Associate, Trade-mark Agent
Norton Rose Fulbright Canada LLP (Vancouver)

Mat is a member of the IP Group at Norton Rose Fulbright, working primarily on contentious matters. Mat has appeared before the Federal Court and Federal Court of Appeal, the Provincial and Supreme Courts, and Court of Appeal of British Columbia, and the Superior Courts of Ontario. Mat has represented BC, Canadian, and international clients in trademark, copyright, trade secret, and counterfeiting matters, and a range of internet-related IP issues. (Click here for full bio)

Joanne Chriqui
Norton Rose Fulbright Canada LLP (Montreal)

Joanne Chriqui practices intellectual property law, with a particular focus on patent, industrial design, trade-mark and copyright litigation. She has appeared before the Federal and Quebec courts, at both the trial and appellate levels. Her expertise spans mechanical, biomedical and pharmaceutical patents, as well as enforcing patent, copyright, and trade secret rights involving software and other new technologies. (Click here for full bio)


May 1, 2018
14:00 p.m. to 15:00 p.m.


Members: Free

Non-members: $50.00

You must Log In to purchase this item.




Members: Free

Non-members: $50.00

You must Log In to purchase this item.