NETfacts: Marketing

Using Artificial Intelligence to Ask Questions and Inform Marketing Decisions

What if you had a crystal ball? What if you could get an inside look at what the public is thinking without ever picking up the phone? What if this “magic” was at your fingertips right now? 

Well the short answer is “Yes” to all three questions!

“Your customers are talking about you,” says Erin Kelly, CEO of Advanced Symbolics. “It is the marketer’s job to see the trends before they show up on the CFO’s spreadsheet.”

Erin’s company predicted Trump, Brexit and Justin Trudeau’s victory by “listening” to social media. By using sampling and topic modeling, Advanced Symbolics leans on artificial intelligence to hear what people are saying in their natural environment.

At our Strategic Marketing Day – Optimizing Online Research, Channels and Perceptions, Erin will show you how to ask the right questions, so you get the right answers to inform your marketing decisions before it’s too late.


Space is limited, register now!

Erin Kelly, CPA, CMA is President and CEO of Advanced Symbolics Inc. (ASI), a company that uses Artificial Intelligence to accurately assess public opinion and predict future outcomes. She is a regular guest on CBC radio and television and has been featured in the Globe and Mail, Forbes and Entrepreneurship magazine.

Advanced Symbolics was one of only 16 research companies in the world to accurately predict the Brexit vote and the Trump election. In 2015, ASI published a Trudeau victory a full month before the election was held, when every other pollster in the country was still predicting a Harper majority government. 

Advanced Symbolics holds two US patents on population sampling for online media and works with major companies including Disney, Cadillac Fairview, Bell, Rogers, Cogeco and of course, the Canadian Federal Government.